ERIC ED137475: Is Sambo Dead? Exaggerated Reports on the Demise of a Stereotype.
ERIC
Description
This paper provides a brief survey of white racial attitudes as depicted in the various facets of the mass media such as cartoons, movies, advertisements and television and in product identification symbols such as Aunt Jemima's pancake mix and Cream of Wheat. The paper indicates that negative stereotypes that depict blacks as minstrels, cooks, servants, and as slow-witted and inept persons still prevail in the mass media. Although contemporary media is replete with negative stereotypes of black
Subjects
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